Newjoy — Store Virtual Tour in Bursa

A 360 virtual tour for Newjoy in Bursa

Furniture for children and young people is chosen by parents — carefully, and usually online first. In 2019, 360virtualtour.net produced a 360 virtual tour for the Newjoy store in Bursa and published it on Google Street View, so families can walk the showroom from home and see the collections before making the trip.

Children's furniture is a trust purchase: parents want to see quality, safety and style with their own eyes. A virtual tour gives them that first look in the evening, once the kids are in bed — which is exactly when these decisions get researched.

Scope of the shoot

We photographed the store as a connected series of panoramic scenes along the family's natural route: the entrance, the themed room settings and the display sections arranged across the floor. Children's furniture showrooms are colourful, detailed places, and camera positions were chosen to keep the charm of each setting legible — the beds, the desks, the storage, the small touches that sell the room.

Bright display lighting over colourful finishes is a combination that punishes careless exposure. We shot with HDR bracketing so colours stay rich and detail survives in every zone, and scheduled the session outside opening hours so each setting could be photographed at its best.

What Newjoy received

• A fully interactive 360 virtual tour of the store, published online and ready to embed on the company website.
• Publication on Google Street View, linked to the store's Google Business Profile, so the tour appears in Google Maps and Search.
• The complete tour files delivered to the client, plus lifetime hosting on our servers — one payment, no subscription.

Why it works for family retail

Parents comparing options online shortlist what they can see. A showroom they have already toured virtually — often together, on the couch — moves straight to the top of the weekend visit list, and the Street View presence catches every family searching the map nearby.

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