Kelebek Mutfak Kalamış — Showroom Tour in Istanbul
Kelebek Mutfak Kalamış: a kitchen showroom in 360
Choosing a kitchen means standing in one first — opening the drawers in your mind, picturing your mornings there. In 2019, 360virtualtour.net produced a 360 virtual tour for the Kelebek Mutfak showroom in Kalamış, on Istanbul's Asian side, so customers can have that first experience online before they visit the store.
Kalamış is a neighbourhood where home renovation is a way of life, and a kitchen showroom there serves a demanding, comparison-shopping audience. A virtual tour lets that audience browse the displays in the evening, shortlist the settings they love, and walk in already halfway to a decision.
Scope of the shoot
We captured the showroom as a connected series of panoramic scenes through the kitchen displays, following the route a visitor takes through the floor. Kitchen settings sell on detail — cabinet lines, worktop materials, hardware and lighting — so camera positions were placed to keep those details close and legible, not lost in a wide shot.
Glossy fronts and focused display lighting make kitchens one of the more reflective retail environments to photograph. HDR bracketing throughout kept highlights controlled and finishes true to life, and the session was scheduled outside opening hours so every display could be shot exactly as the store's team had arranged it.
What the showroom received
- A fully interactive 360 virtual tour of the store, published online and ready to embed on the company website.
- The complete tour files, delivered to the client — the content belongs to the business.
- Lifetime hosting on our servers, included in the one-time payment. No subscription, no renewal fees.
Why it pays off
A customer who has toured the showroom online arrives with intent: specific settings to see, specific questions to ask. The tour also serves the brand far beyond the neighbourhood — one shoot, and the Kalamış store is open to all of Istanbul, around the clock.
Running a showroom in Türkiye? Get an instant estimate with our price calculator, or message us on WhatsApp to plan the shoot around your opening hours.
